We are our own worst enemies when it comes to focus. Upon an honest reflection – I think most people could say that about themselves. Throw on the business person hat or \u201chats\u201d \u2013 I think the answer is unanimous. We all are guilty of distraction and lack of focus. Simple awareness to this will help you to turn a corner.<\/p>\n
Some time ago I watched a business owner absolutely obsess about \u201ctesting\u201d items on his website. He had heard a seminar from a proclaimed \u201cexpert\u201d and the message was if you aren\u2019t testing, you are failing. Not arguing the validity of that statement at all. The little things DO<\/em> matter. The polish. The clean windows after you wash and wax the car. However, the presenter of this \u201ctest\u201d message should have set the stage. There should have been mention that there are often prerequisites to being able to test. Unfortunately, the \u201cexpert\u201d skipped that mention – and thus the business ran home and began \u201ctesting\u201d. For weeks he continued to wear his team down as he became his own worst enemy. The blue was wrong, the font was wrong, the placement was wrong, the shape was wrong. Getting opinions. Asking networks. Making bold proclamations. Issue after issue after issue. Fast forward – he never did get to a conclusion he accepted as \u201cright\u201d. Everyone „fell short“. Reiterating – there will come a point where all things that can should be considered \u2013 the polish is awesome; but taking a step back \u2013 this owner was worried about adding a new knob to a cupboard that was falling off the wall, with a broken door, peeling finish, broken shelves, filled with cracked dishes. I think I made my point with that analogy. He did not take a step back and look at all the precursors to the button; the entire landscape, the bigger picture. His site was dated. He did not address basic best practices. It did not reflect his overall brand. Not to mention it was obvious that it was lacking general regular upkeep and maintenance. Call it basic blocking and tackling \u2013 but he was so dialed in (obsessed) on the \u201cshiny object\u201d that it consumed him.<\/p>\n Now this example is probably not a direct correlation to your daily grind \u2013 but I advocate that you need to look at each task that you take on and be able to quickly identify if it is a mover of the needle or something that is that distraction or insignificant in the grand scheme. Eventually all things become significant \u2013 look forward to it. But missing the big picture items first will paralyze and stall your efforts and momentum. Hope this simple prompt will help to open your eyes.<\/p>\n Oh, and another thing. Put the gadgets down. Try gadget free meetings. Gadget free zones. \u201cDon\u2019t text and meeting\u201d<\/p>\n Jesse<\/p>\n","protected":false},"excerpt":{"rendered":" We are our own worst enemies when it comes to focus. Upon an honest reflection – I think most people could say that about themselves. Throw on the business person hat or \u201chats\u201d \u2013 I think the answer is unanimous….<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6],"tags":[],"class_list":["post-9517","post","type-post","status-publish","format-standard","hentry","category-business"],"acf":[],"yoast_head":"\n