{"id":9871,"date":"2019-05-22T11:19:35","date_gmt":"2019-05-22T16:19:35","guid":{"rendered":"https:\/\/www.retailsystem.com\/cz\/?p=9871"},"modified":"2019-07-09T06:34:57","modified_gmt":"2019-07-09T12:34:57","slug":"a-silver-bullet-will-not-save-your-retail-business","status":"publish","type":"post","link":"https:\/\/www.retailsystem.com\/cz\/blog\/a-silver-bullet-will-not-save-your-retail-business\/","title":{"rendered":"A „Silver Bullet“ will not save your retail business"},"content":{"rendered":"

Last week I was on a call with a furniture retailer. A couple locations, not large by any means \u2013 but not tiny either; „been in business for over 60 years“. What stated as a \u201cgot a minute\u201d type call turned into a nice dialog about challenge; specifically challenge traditional retailers face. I will admit it was a venue for him to vent as I knew early in there was no way I was going to change his perspective. So I listened, offered input, some criticisms \u2013 ideas, and a bit of encouragement. What struck me \u2013 and the genesis for this very short post today was when he said, \u201cthe silver bullet.\u201d A buzz phrase of which I am not at-all a fan and a belief that I feel sets business up for a bad trajectory.<\/p>\n

SPOILER ALERT: There is no silver bullet. There’s the punchline. <\/strong><\/p>\n

\"\"I always tell my teams \u201cIf it is all important, then nothing is important\u201d (with a nice healthy pause). As to the \u201cSilver Bullet\u201d – If it were that easy, wouldn\u2019t everyone have figured it out by now? Yet we have all heard it; the silver bullets. Name some off in your business. At least list things that you „signed-up“ for that produced far less than you anticipated. While personally I will not sign-up for the \u201csilver bullet\u201d save to retail, I will sign-up to the creation of a strategy to reinvent one\u2019s retail business. I honestly believe it is the best (only) „bullet“ to be had (carrying the theme of the topic forward). It\u2019s no secret that over 75% (or more in furniture) of retail revenue occurs in physical stores, and on a course that will not invert itself. Fortunately,<\/strong>\u00a0Luckily<\/b><\/em>\u00a0– we are in a industry that has a high tactile component: To touch a sofa. To sit in a chair. But dealers need to reinvent<\/em> for today\u2019s consumer! I believe wholeheartedly it can be done!! You just have to do it.<\/p>\n

Retail reinvention. So secret sauce. No silver bullet.<\/em> A digital\/technology first mentality \u2013 in all aspects of the business; online AND<\/em> in-store. A reinvented retail strategy around providing a seamless, convenient experience across all touch-points with a high degree of speed and high quality of personal service. Retailers need to define (and document<\/em>) what their \u201creinvention\u201d looks like, how it works, how it should operate when done (it’s never done by the way), what it is going to take to get there (including uncomfortable $$$), and most importantly \u2013 and what a \u201cwin\u201d looks like. (How are they going to measure progress?! – hint) Once mapped \u2013 ruthlessly execute!<\/p>\n

Here is a great comparison and raw motivation!<\/p>\n

https:\/\/youtu.be\/LOJbM0aXZp0<\/a><\/p>\n

Now today!<\/p>\n

https:\/\/youtu.be\/GMgdVE-a-Vo<\/a><\/p>\n

Talk about reinvented. Talk about strategy. And practiced; not until they do it right, but till they can\u2019t get it wrong. Flawlessly executed. You think they measure and adjust?! Are you ready to reinvent your business?<\/p>\n

Retail on!<\/p>\n

Jesse<\/p>\n","protected":false},"excerpt":{"rendered":"

Last week I was on a call with a furniture retailer. A couple locations, not large by any means \u2013 but not tiny either; „been in business for over 60 years“. What stated as a \u201cgot a minute\u201d type call…<\/p>\n","protected":false},"author":3,"featured_media":9988,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6,7],"tags":[48,49,50],"class_list":["post-9871","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","category-retail-strategy","tag-disruption","tag-reinvention","tag-retailstrategy"],"acf":[],"yoast_head":"\nA "Silver Bullet" will not save your retail business - RetailSystem Czech Republic<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retailsystem.com\/cz\/blog\/a-silver-bullet-will-not-save-your-retail-business\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A "Silver Bullet" will not save your retail business - RetailSystem Czech Republic\" \/>\n<meta property=\"og:description\" content=\"Last week I was on a call with a furniture retailer. 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