{"id":9761,"date":"2019-03-27T08:58:03","date_gmt":"2019-03-27T13:58:03","guid":{"rendered":"https:\/\/www.retailsystem.com\/za\/?p=9761"},"modified":"2019-07-03T14:50:46","modified_gmt":"2019-07-03T19:50:46","slug":"online-continues-to-move-offline-wayfair-joining-in","status":"publish","type":"post","link":"https:\/\/www.retailsystem.com\/za\/blog\/online-continues-to-move-offline-wayfair-joining-in\/","title":{"rendered":"Online continues to move offline! Wayfair joining in."},"content":{"rendered":"

A recent article in CNBC highlights an announcement by Wayfair.<\/p>\n

Wayfair on Tuesday announced it will be opening its first full-service store at the Natick Mall in Natick, Massachusetts, which is managed by Brookfield Properties, in early fall of this year. That’s after it tested a few pop-up shops, including one at Westfield Garden State Plaza in Paramus, New Jersey, during this past holiday season.<\/p>\n

Now, Wayfair CEO and co-founder Niraj Shah said a permanent location will allow the company to bring its website to life, and hopefully win more customers over with “knowledgeable support and expertise of our in-store design team” that can’t be matched online.<\/p><\/blockquote>\n

Just making sure you caught this… “knowledgeable support and expertise of our in-store design team” that can’t be matched online.<\/em> Probably sounds like what traditional brick and mortar furniture retailers are already saying! I will boldly proclaim nothing trumps proximity to the consumer. Nothing. That is if you do it right. Web is a vital part of the Wayfair strategy – a proclaimed opportunity to now “Bring the website to life<\/em>“. Wayfair did not say “Well pure-play eCommerce stinks and we are losing our shirts so we are now going to give brick and mortar a go”. No, they are keenly aware that they can fully capitalize in-store BECAUSE they are strong online and are now executing on this! Wayfair understands that we (consumers) start online – and then we bring the action in-store (again – furniture specific here). They (Wayfair) can now deliver the entire EXPERIENCE the consumer (we) expect.<\/p>\n

Here is a link to the article. Definitely worth the read!<\/p>\n

https:\/\/www.cnbc.com\/amp\/2019\/03\/26\/online-furniture-retailer-wayfair-is-opening-up-its-first-store-ever.html<\/a><\/p>\n

Retail on!<\/p>\n

Jesse<\/p>\n","protected":false},"excerpt":{"rendered":"

A recent article in CNBC highlights an announcement by Wayfair. Wayfair on Tuesday announced it will be opening its first full-service store at the Natick Mall in Natick, Massachusetts, which is managed by Brookfield Properties, in early fall of this…<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[21,7],"tags":[39,22,31,40],"class_list":["post-9761","post","type-post","status-publish","format-standard","hentry","category-ecommerce","category-retail-strategy","tag-bricks-and-mortar","tag-ecommerce","tag-retail","tag-wayfair"],"acf":[],"yoast_head":"\nOnline continues to move offline! 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