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Retail Strategy

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  • Who gets credit for the sale? Commissions and incentives with a matrix customer journey.
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Who gets credit for the sale? Commissions and incentives with a matrix customer journey.

July 24, 2020 | Ecommerce, Retail Strategy

The retail sales floor. The fun stressful frantically dynamic heart of any retail businesses. The deal gets done. The pure joy! But who gets credit for the sale? Before I dig in – compensation is a very tricky landscape. I…

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The experience is the deal!

May 29, 2020 | Retail Strategy

It is about the experience. As savvy consumers we all know this. It is totality of each and every experience „micro-moment“ that will take us (the customer) from awareness to adoption to advocate. Or not. As I have discussed so…

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Marketing during COVID – A very tricky effort indeed!

May 14, 2020 | Retail Strategy

As a business we are all challenged with how to approach the marketing aspect of keeping the revenue wheel spinning (or to even spin). We all want the best for all those around us (safe, healthy, secure) – but dang,…

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Thank you for calling. How can I make your experience today wonderful?

April 29, 2020 | Retail Strategy

There are times I absolutely refuse to return something because I do not want to deal with (call) the retailer. I think we all have that threshold. That pile of things that need to „be returned“. And sometimes that return…

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Adapt to trying times in retail

Retailers working to adapt and make a difference!

March 16, 2020 | General, Retail Strategy

With the trying and uncertain times – I wanted to share a few comments and excellent ideas from our dealers. (I promised not to mention any of them so I could share it all – in detail!!) Communicate. “We have…

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Prioritization

You there – retail leader – Step away from the firehose!

March 3, 2020 | Business, Retail Strategy

Engagement with any social content is fantastic. Good, bad – it all could be the goal! Any press is good press as they say. A couple weeks ago I made a quick post about „If it is important to you…

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How do you view omnichannel expenditures?

How do you view Omnichannel Expenditures?

February 28, 2020 | Retail Strategy

How do you view Omnichannel Expenditures? As a huge advocate of disruption – I am always discussing how a simple change or modification of your vantage point or perspective can make the impossible – possible. (Key word here – perception…

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If it is important to you – you will always find time

February 20, 2020 | Omnichannel, Retail Strategy

If it is important to you – you will always find time. Think. So true in our lives. So, now put on the business hat. During a recent conversation with a group of dealers – several made the comment “I…

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In-Stock Available Now

Has the blind quest for the “Endless Aisle” created undue „Endless Noise“?

January 30, 2020 | Omnichannel, Retail Strategy

Another fantastic Vegas Market! As with every market, conversations with great people to digest, reflect on – and act. A hot topic yet again, „How do I “do” online„? Traditional retailers continue to struggle with this, what “it” is –…

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As a Retailer – having a website does not just mean ecommerce

November 22, 2019 | Retail Strategy

Ask any furniture retailer if they are doing ecommerce and get ready for a list of answers and a longer list of “concerns” around all things website and ecommerce and online competition. However, if you ask a retailer if they…

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Jesse Akre - President RetailSystem

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