It is about the experience. As savvy consumers we all know this. It is totality of each and every experience “micro-moment” that will take us (the customer) from awareness to adoption to advocate. Or not. As I have discussed so…
As a business we are all challenged with how to approach the marketing aspect of keeping the revenue wheel spinning (or to even spin). We all want the best for all those around us (safe, healthy, secure) – but dang,…
There are times I absolutely refuse to return something because I do not want to deal with (call) the retailer. I think we all have that threshold. That pile of things that need to “be returned”. And sometimes that return…
Google Ads Releases Details Around the $340m Credit for SMBs As a furniture retailer – have you spent on Google Ads: 10 out of the last 12 months in 2019 AND In January and/or February of this year You could…
COVID has brought the eCommerce conversation front and center. No more dancing around it. No more putting it off because it is scary – unknown, not the “way” you operate. Embrace it! As someone that has been part of the…
As we field questions from our dealers as they navigate COVID-19 – there are often the questions that are asked more than once! A perfect opportunity to bring in a subject matter expert. Today’s question – “I am now contacting…
With the trying and uncertain times – I wanted to share a few comments and excellent ideas from our dealers. (I promised not to mention any of them so I could share it all – in detail!!) Communicate. “We have…
Engagement with any social content is fantastic. Good, bad – it all could be the goal! Any press is good press as they say. A couple weeks ago I made a quick post about “If it is important to you…
How do you view Omnichannel Expenditures? As a huge advocate of disruption – I am always discussing how a simple change or modification of your vantage point or perspective can make the impossible – possible. (Key word here – perception…
If it is important to you – you will always find time. Think. So true in our lives. So, now put on the business hat. During a recent conversation with a group of dealers – several made the comment “I…
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