Let’s face it, trying to think outside the box to drum up footfall in your store can sometimes lead to falling back into the same old, same old trap – the ‘clearance sale’ or ‘seasonal sale’. Over the last few…

The summer is here and as a furniture store owner perhaps this is the time of year where footfall dwindles as consumers turn their attention to holidays rather than home investments. That being said, there will be some out there…

Is there a right promotion? A retail promotion in your store or across your business can be in a number of forms, offering a number of different options for customers to be enticed and, of course, part with cash. However,…

When it comes to digital marketing, being able to track a campaign can provide critical data, as well as capture customers. There are two main things to consider when tracking. Firstly, are you doing it? And secondly, are you doing…

Last month we covered why implementing a live chat function on your website can be a beneficial tool to help communicate with customers and bring your customer service to the next level. As promised, this month explores the tawkto platform…

When it comes to customer communication, the question is, are you responding on all possible levels? Perhaps you are, and that’s great, but perhaps there’s room to take your customer service to the next level. Of course, instore service and…

If you’re a bed and mattress retailer, or have beds as part of your furnishing store, then National Bed Month is the ideal opportunity to put sleep under the spotlight. You may already have a strategy in place that tackles…

With 2023 firmly underway and a number of trade shows already under your belts for product inspiration for your businesses, now is the right time to reassess, amend or start from scratch on your plans for the year ahead and…

Happy New Year! It’s officially show season! January not only kick starts another year, but for the furnishing industry it also opens the door to a fresh abundance of ideas, products and strategies. And that’s where this month’s blog with…

With the cost of living crisis, energy hikes, supply shortages and ongoing price rises impacting businesses, shoppers and pretty much everyone, this post is all about trying to make the most out of the festive period and spread some shopping…