It’s no secret that customer reviews can prove pivotal to the ongoing success of a business. But just how important are they and what platform should your company integrate? Well, this month we talk about just that.  Before we get…

When it comes to Search Engine Optimisation (SEO), there are plenty of tools out there to help crunch numbers, generate content ideas and just make sure a website is running as it should. But where do you start? And do…

Social media is nothing new. With plenty of tips, tricks and strategies out there, the term ‘social media’ has in fact become a bit of minefield. I mean, where do you start? The obvious answer, and sometimes not so, is…

In part one we discussed the importance of Personalized Recommendations. Giving consumers those things that we know they need to get more comfortable with that purchase. Increasing Conversion! Refresher – Retailers must help consumers find the products that are relevant…

Retailers today have a new paradigm. The power of ecommerce to their business. But if you peel back the proverbial onion, digital engagement with consumers has never changed – it is just now imperative! If you look at any current…

We hear it all the time. Communicate. Communicate. Communicate. Over communicate. But with the evolutions of tech and automations, many retailers have lost the human touch of that experience. It has for most, become very operational and process at best….

Are you engaging your staff? Meaning – is your store staff and web staff actively participating and invested in your omnichannel efforts? Go into any physical retailer, find the first salesperson and say, “I have a question about the product…

For some reason, retailers equate the “need for social marketing” with “big sale megaphone” – and it’s a complete disconnect. Have you looked at your social media accounts? How many times have you talked about the big sale? Any sale?…

Shop yourself. A statement I use frequently as I’m engaging with retail leaders at all levels. ALL LEVELS. CEO to floor manager to sales associate. When is the last time you personally experienced your “omnichannel experience”? Visit your website and…

High Point Fall Market just wrapped this week, and the buzz was how retailers are gearing up for a phenomenon called revenge shopping this holiday season. This is where consumers make up for lost time with increased spending. Consumers plan…