Last month we explored the top five benefits of text marketing and why your business needs to get in on the SMS act. For those that missed it, we looked at the vast reach text marketing serves up, how it…

Text or SMS Marketing has quickly become one of the most effective tools when reaching your customers. Whether it’s to promote a sales event, update on an order or follow up after a service, sending a text is a direct…

Have you ever wondered what your customers are asking search engines? Or perhaps you’ve hit a wall where you don’t know how to find the most popular questions being searched? Either way, there is a solution that can help, and…

For any business, knowing your audience is vital when creating, implementing and reviewing a marketing strategy. In today’s digital world, being savvy on the vast number of tools at your disposable is also key. One such tool, and a free…

It’s that time of year again where bed and mattress retailers kick off month-long promotions to raise awareness about sleep, wellness and products all focussed around beds. National Bed Month plays a key role in the calendar for retailers to…

With 2025 firmly underway and a number of trade shows already under your belts for product inspiration for your businesses, now is the right time to reassess, amend or start from scratch on your plans for the year ahead. With…

When it comes to Search Engine Optimisation (SEO), there are plenty of tools out there to help crunch numbers, generate content ideas and just make sure a website is running as it should. But where do you start? And do…

Google announced Passage-based indexing updates. “Very specific searches can be the hardest to get right,” said Google, “since sometimes the single sentence that answers your question might be buried deep in a web page. We’ve recently made a breakthrough in…