Have you ever walked into a retail store to promptly make a 180-degree spin and leave? Ignoring the obvious COVID regulations – think back. That store that was “so not what you expected” or hoped that you bolt as quickly…

As consumers – we have all seen the tactics – “Add to cart to see final price” “Call for price” “Flat-rate shipping” “Economy shipping free – you want it near your house, $$$$) Working with retailers – we often hear,…