With the trying and uncertain times – I wanted to share a few comments and excellent ideas from our dealers. (I promised not to mention any of them so I could share it all – in detail!!) Communicate. “We have…
Engagement with any social content is fantastic. Good, bad – it all could be the goal! Any press is good press as they say. A couple weeks ago I made a quick post about “If it is important to you…
How do you view Omnichannel Expenditures? As a huge advocate of disruption – I am always discussing how a simple change or modification of your vantage point or perspective can make the impossible – possible. (Key word here – perception…
If it is important to you – you will always find time. Think. So true in our lives. So, now put on the business hat. During a recent conversation with a group of dealers – several made the comment “I…
Another fantastic Vegas Market! As with every market, conversations with great people to digest, reflect on – and act. A hot topic yet again, “How do I “do” online“? Traditional retailers continue to struggle with this, what “it” is –…
Ask any furniture retailer if they are doing ecommerce and get ready for a list of answers and a longer list of “concerns” around all things website and ecommerce and online competition. However, if you ask a retailer if they…
“I’m going to disrupt myself before my competitor(s) do it to me.” A bold profound statement. Unfortunately, most often stated after the disruption is already happening – and it is the disrupt-ie making the proclamation. Now just becoming aware of…
As a retailer you have spent a lot of money over the years making your stores – “stores”. You have the store itself and the associated costs (Rent/Lease/Insurance/Utilities/Taxes etc.). You then have the fixture expense for the store. The lighting….
If you spend any time reading about retail, you are sure to hear the word “experience”. It is almost becoming one of those over-used buzz words that will make the cut list next year; spawning in usage as execs use…
If you spend any time within marketing forums or groups; you are sure to hear someone talk about personalization. The act of making or tailoring marketing efforts to “speak” to or “connect” intimately with an intended audience. This can be…