When it comes to digital marketing, being able to track a campaign can provide critical data, as well as capture customers. There are two main things to consider when tracking. Firstly, are you doing it? And secondly, are you doing…

Last month we covered why implementing a live chat function on your website can be a beneficial tool to help communicate with customers and bring your customer service to the next level. As promised, this month explores the tawkto platform…

When it comes to customer communication, the question is, are you responding on all possible levels? Perhaps you are, and that’s great, but perhaps there’s room to take your customer service to the next level. Of course, instore service and…

With 2023 firmly underway and a number of trade shows already under your belts for product inspiration for your businesses, now is the right time to reassess, amend or start from scratch on your plans for the year ahead and…

With the cost of living crisis, energy hikes, supply shortages and ongoing price rises impacting businesses, shoppers and pretty much everyone, this post is all about trying to make the most out of the festive period and spread some shopping…

For smaller businesses, going the extra mile for customers is something that doesn’t go unnoticed. In fact, company’s that offer a far greater customer experience tend to do well, get repeat custom and rave reviews to encourage new customers too….

Creating connections is a great way to boost business and can be a win-win scenario for both partners involved. It is quite common to see other brands in partnership with other stores, especially in the bigger chains. Some concessions of…

If you’re an independent furniture retailer nestled in a town centre, on a high street or somewhere similar, how easy is it for your customers to park? With recent British Retail Consortium footfall data suggesting shoppers entering the high street…

It’s no secret that customer reviews can prove pivotal to the ongoing success of a business. But just how important are they and what platform should your company integrate? Well, this month we talk about just that.  Before we get…

When it comes to Search Engine Optimisation (SEO), there are plenty of tools out there to help crunch numbers, generate content ideas and just make sure a website is running as it should. But where do you start? And do…