A lot of retailers have been forced online to keep their businesses open. They are quickly realizing having a website isn’t the only thing needed to create online success. Websites, just like physical stores need traffic to get sales. Getting traffic means spending money!

In this issue of “Hey look – I’m doing Ecommerce” I will discussing Customer Acquisition cost. Guess what – it is not just an “online thing” – it’s a RETAIL THING! Hope you enjoy!