For some reason, retailers equate the “need for social marketing” with “big sale megaphone” – and it’s a complete disconnect.

Have you looked at your social media accounts? How many times have you talked about the big sale? Any sale? Any promotion?

Content is king – useful, thought-provoking content. Retailers have an opportunity for an engaging conversation through social media channels.

Want to find out more?

Read this week’s article featured in Furniture News!