Have you ever wondered what your customers are asking search engines? Or perhaps you’ve hit a wall where you don’t know how to find the most popular questions being searched? Either way, there is a solution that can help, and it’s free to take advantage of.
Have you ever heard of AnswerThePublic?
Yes – wonderful – you’re probably already a pro at delving into the data produced. No? Ok, this is one for you. In a nutshell, AnswerThePublic is a tool for generating content ideas, conducting keyword research, and understanding customer needs by analysing search queries.
It helps identify questions, phrases, and topics people are actively searching for, aiming to make it easier to create content, optimise existing content, improve website visibility and form part of your ongoing search engine optimisation (SEO) strategy. Knowing these insights can potentially drive more traffic to your website and increase sales.
So, how does it work?
It’s pretty simple. You just type in a search query around a topic of interest and the platform does the rest. It generates highly searched questions relating to your topic searched, ranking the results based on volume, as well as showing relatable prepositions to further explore other matches.
To test it out, I searched the term ‘best mattress’ and it came up with these higher-ranking results with the search volume standing at 18.1k.
When are the best mattress sales?
How to buy the best mattress?
What best mattress for bad back?
Where to buy best mattress?
Which best mattress 2024?
You get the idea here. The other results regarding prepositions delivered some interesting insights. The top ones I picked out include:
Best mattress without springs?
Best mattress for side sleepers?
Best mattress near me?
Best mattress to buy?
Best mattress with topper?
Using this data, you can go one further and take these search terms and put them into Google Trends to see how frequent the searches have been over a specific time period. You can also begin to implement these longer form keywords into your website and content. If you have a product that is suited for side sleepers for example, make sure you’re using the best keywords to match the searches, which in turn should boost visibility and ranking.
Although the platform is largely free to use – you only get three searches per day, there are some areas that give you snippets of extra data but then require you to move on to one of its paid plans. That said, for the freebie on offer, you do get plenty of insight from comparisons, related searches, numbers of what people are searching and alphabeticals, which highlights top searched keywords from A-Z.
Is AnswerThePublic useful for your business?
Another question there – I didn’t search this one though. For anyone and any business adopting a sound SEO strategy, using free tools such as this can help deliver insights. With AnswerThePublic, it can reveal the specific questions people are asking related to your chosen topic, providing a wealth of content ideas.
You can use it to generate engaging social media posts too, as well as honing in on key areas across your website that could improve rankings via keyword implementation. Furthermore, understanding your audience is the big one. By analysing search queries, you can gain a deeper understanding of your target audience’s needs, interests, and pain points, which can ultimately lead you to providing a solution and also improving your own customer service too.
If you’re wondering what your customers are thinking, just ask AnswerThePublic.